DESIGN

Design Is Everything

This is our rule and guiding principle.

For YOUR sign to do its job, it needs to be visible, appealing, informative, well-positioned, and durable.

If your business has a location, you need a sign. All our decades of experience in signage design are brought to YOUR project to create a sign that serves your needs.

Visible

If you have a physical, brick-and-mortar location, whether it’s in a plaza, along a road, or off a highway, without a sign, you’re literally in-visible. Visibility is the top priority for any sign, and for this the design is key. The sign needs to be immediately readable / legible. This means that the message must be comprehended instantly by the viewer. Composition, colors, contrast, font choices, the viewing distance —  even the speed of the viewer’s vehicle if it’s at the side of a road or highway — and proper lighting are all crucial to the design of an effective sign.

Appealing

In addition, of course, your sign must be appealing and eye-catching. To do this, it must also be well-placed for visibility, so we advise on the placing and positioning, size and height of your sign. Your sign must also reflect the nature of the business and your brand, carrying a recognizable and appealing message to the viewer. A beautiful sign is a joy to behold, and for a business this goes straight to memorability. If someone sees your sign and it is beautiful, they will remember it!

Informative

The volume of information and the layout of your sign are equally important parts of our design process. A balanced composition that is uncluttered and that conveys exactly the right amount of information is as important as the location and visibility.